Examlex
The return on equity can be calculated as
Upward Counterfactual
An imagined alternative in which the outcome is better than what actually happened.
Misinformation Effect
The phenomenon where people's memories of an event can be influenced by incorrect information presented after the event, leading to false recollections.
Priming
The process by which exposure to a stimulus in the environment increases the salience of a schema.
Counterfactual Thinking
The mental process of imagining alternative outcomes to events that have already occurred.
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