As Corporations Sponsor More of the Media Coverage of International

question 40

Multiple Choice

As corporations sponsor more of the media coverage of international sports,sports events have become vehicles for presenting messages

• A)to spectator-citizens.
• B)on behalf of environmental groups.
• C)in the interest of worldwide socialism.
• D)to spectator-consumers.

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Definitions:

Experience

The knowledge or skill acquired by a period of practical involvement in an activity or exposure to events or situations.

Reflexive Response

An automatic, involuntary reaction to a stimulus, such as the knee-jerk reflex.

Unconditioned Response

An automatic, natural reaction to a stimulus that occurs without any prior learning or conditioning.

Stimulus

Anything that can trigger a physical or behavioral change.