Studies Using a Qualitative Approach Have Found That Becoming Involved

question 3

Multiple Choice

Studies using a qualitative approach have found that becoming involved and staying involved in sports primarily is the result of

• A)what parents want their children to do with their lives.
• B)the needs of the social system of which a person is a part.
• C)social forces that exist outside people and determine their decisions.
• D)continuing processes of decision-making in people's lives.

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Definitions:

Brand Equity

The set of assets and liabilities linked to a brand that add to or subtract from the value provided by the product or service.

Merchandise

Goods that are bought and sold in business; the commodities or products available in the market.

Atmospherics

The use of space, color, lighting, scents, and sounds within a retailer's environment to influence the perception and behavior of customers.

Unique Image

A distinctive visual or brand identity that sets a product, person, or company apart from its competitors.