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Give a brief description of the Alcoholics Anonymous approach to "treating" alcohol-addicted people including some of the underlying philosophy.What do we know about the effectiveness of this approach?
Uses and Gratification Theory
A theory that explores how individuals actively seek out media to satisfy specific needs and desires, such as information, personal identity, integration and social interaction, or entertainment.
Target Public
The specific group of people at whom public relations or marketing activities are directed, often a key audience for a company or organization.
Social Proof
The psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.
Group Conformity
The phenomenon where individuals in a group tend to match their beliefs, attitudes, and behaviors to those of the group.
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