Examlex
Use of substances to enhance performance in athletic competition has been traced back to ancient Egyptians,early Greeks,and the Aztecs.
Brand-Loyal
A consumer behavior characterized by consistent preference and purchase of a particular brand over others.
Cross-Price Elasticity
The percentage change in demand for product A that occurs in response to a percentage change in price of product B; see also complementary products.
Competitive Parity
A strategy where a company ensures its share of marketing spend is comparable to its competitors.
Generic Brands
Products that are not branded with a company name but instead are labeled with the name of the commodity and tend to be less expensive.
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