In a Meeting with the Development Team, the Brand Manager

question 17

Multiple Choice

In a meeting with the development team, the brand manager of TalkEasy Mobiles Inc. discovers a major design flaw in the company's latest offering, a solar cellphone. The manager weighs the cost of recalling thousands of phones against the cost of potential lawsuits against the firm.
-When the manager weighs the cost of recalling the phones against the cost of potential lawsuits, he is:

• A)being innately corrupt.
• B)taking voluntary actions to address the ethical, social, and environmental impacts of its business operations.
• C)choosing between conflicting outcomes.
• D)passing competitor advantage to a competing firm.
• E)proving he barely understands the consequences of unethical actions.

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Definitions:

Preparation

The action or process of making ready or being made ready for use or consideration.

Follow-Up

The act of maintaining contact with a potential or current customer after an initial meeting, presentation, or sale, to ensure satisfaction and encourage repeat business.

LinkedIn

A social networking platform designed for professionals to connect, share, and discover opportunities in their industries.

Prospecting Process

The method used by sales representatives to identify, research, and contact potential customers or clients for future sales.