In a Meeting with the Development Team, the Brand Manager

question 17

Multiple Choice

In a meeting with the development team, the brand manager of TalkEasy Mobiles Inc. discovers a major design flaw in the company's latest offering, a solar cellphone. The manager weighs the cost of recalling thousands of phones against the cost of potential lawsuits against the firm.
-When the manager weighs the cost of recalling the phones against the cost of potential lawsuits, he is:

• A)being innately corrupt.
• B)taking voluntary actions to address the ethical, social, and environmental impacts of its business operations.
• C)choosing between conflicting outcomes.
• D)passing competitor advantage to a competing firm.
• E)proving he barely understands the consequences of unethical actions.

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Definitions:

Personal Selling

A sales technique involving direct interaction between a salesperson and a potential buyer to persuade the buyer to make a purchase.

Advertising

The action of calling public attention to something, particularly by paid announcements in various media channels, to promote sales.

Company Blogs

Online journals or informational websites displaying information in reverse chronological order, used by companies to share knowledge, deepen brand connection, and improve SEO.

Interactive

Refers to systems, media, or activities that allow for two-way communication or participation, engaging users through direct involvement.