The Manager of a Marketing Research Firm, Which Has Collected

question 58

Multiple Choice

The manager of a marketing research firm, which has collected data from consumers, has discovered that the data is being used in a way that might mislead the public.In the context of ethical decision making, the manager is in the stage of:

• A)identifying the issue.
• B)promoting the firm's social responsibility.
• C)gathering relevant information.
• D)evaluating the alternatives.
• E)choosing a course of action.

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Definitions:

High Emotional Intelligence

The ability to recognize, understand, and manage our own emotions as well as to recognize, understand, and influence the emotions of others.

Sensitivity

The quality of being easily affected by external stimuli or the feelings of others, or the ability to perceive and respond to subtle changes or details.

Self-awareness

The conscious understanding of one's own character, feelings, motives, and desires.

Immediate Gratification

The desire to experience pleasure or fulfillment without delay, often prioritizing short-term rewards over long-term goals.