During a Data Collection Project by a Marketing Research Firm

question 115

Multiple Choice

During a data collection project by a marketing research firm, the respondents were not informed about the real purpose of the study.Recognizing the ethical implications of this act, the firm halts the research project.It then holds a meeting to find an ethical way of going forward with the project.In which of the following stages of ethical decision making does this action by the firm occur?

• A)Identifying issues
• B)Promoting the firm's corporate social responsibility efforts
• C)Gathering information and identifying stakeholders
• D)Brainstorming and evaluating alternatives
• E)Choosing a course of action

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Definitions:

Consideration Transferred

The total amount of cash, assets, or other resources given up by an acquiring entity to obtain control of another business in a business combination.

Fair Value

The monetary amount anticipated for the disposal of an asset or the fee for shifting a liability in a coordinated marketplace interaction on the appraisal day.

Bargain Purchase

The acquisition of an asset or company at a price significantly below its fair market value.

AASB 3

The Australian Accounting Standards Board's standard on Business Combinations, which provides the guidelines for accounting for the acquisition of businesses.