Why Should Marketers Assess the Viability of a Different Country's

question 102

Essay

Why should marketers assess the viability of a different country's market and what four factors do they use to assess the viability of markets?

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Definitions:

Kohlberg

Refers to Lawrence Kohlberg, a psychologist known for his theory of moral development, which suggests that moral reasoning develops in stages.

Moral Judgments

Evaluations or decisions made about the rightness or wrongness of actions based on a set of ethical principles or moral values.

Moral Development

Refers to the process through which individuals develop their understanding of morality, distinguishing right from wrong and forming ethical beliefs and behavior patterns.

Moral Orientations

Perspectives or approaches that guide how individuals interpret and apply ethical principles and values.