A Popular Ice Cream Chain Enters a New Market in Another

question 64

Multiple Choice

A popular ice cream chain enters a new market in another country by allowing local retailers to market its products, including the use of its brand name and format.This form of entry strategy into a new market is known as:

• A)strategic alliance.
• B)direct investment.
• C)joint venture.
• D)exporting.
• E)franchising.

---

Definitions:

Company Databases

Collections of data and information regarding businesses, including their profiles, financials, and performance indicators, often used for research and analysis.

Intellectual Property

Legal rights that protect creations of the mind, such as inventions, literary and artistic works, and symbols.

Modern Entrepreneur

An individual who innovates and creates new business ventures utilizing contemporary technologies and business models, often in response to current market demands.

Coalition Building

The process of uniting groups with common interests to achieve a specific goal, often used in political and social movements.