What Are the Four Components of Infrastructure That Are Essential

question 25

Essay

What are the four components of infrastructure that are essential for the development of an efficient marketing strategy? How does the analysis of these factors help in marketing?

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Definitions:

Recognized Standards

Recognized standards refer to established norms, specifications, criteria, or guidelines that are widely acknowledged and accepted within an industry or profession to ensure quality, safety, and efficiency.

Substandard Performance

Inadequate or insufficient performance that fails to meet established or expected standards or criteria in a job role.

Franchise

A business model that allows one to license the rights to operate a business under an established brand and system.

Franchisor

Is a business entity that grants the right to use its trademark, business model, and operational system to an individual or entity (franchisee) in exchange for a franchise fee.