Which of the Following Is a Difference Between Earned Media

question 81

Multiple Choice

Which of the following is a difference between earned media and paid media?

• A)Customers or the public have little role in earned media, unlike paid media.
• B)Brand mentions in earned media are voluntarily given, unlike paid media.
• C)The control enjoyed by a brand in earned media is higher than that in paid media.
• D)The cost associated with earned media is higher than that in paid media.
• E)Publicity through earned media does little to affect brand image, unlike paid media.

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Definitions:

Functional Relation

A connection between two variables such that changes in one variable systematically lead to changes in another, often used in the context of behavioral analysis.

Target Behavior

The particular behavior targeted for change through a behavioral intervention or plan.

Label Behavior

The act of categorizing or describing an individual's actions or characteristics based on observable behavior.

Consequences

Circumstances that change the environment shortly after a behavior is displayed and that affect the future performance of the behavior by serving to increase, decrease, or maintain it.