Examlex
The extent of control advertisers enjoy is high in earned media.
Biases
Prejudices or preconceived opinions that influence a person's ability to make impartial judgments.
Multivariate Approach
A statistical approach that involves observation and analysis of more than one statistical outcome variable at a time.
Factor Analysis
An analytical approach employed to account for the variability in observed, interconnected variables through fewer, unseen variables referred to as factors.
Bivariate Approach
A statistical or research method that involves the analysis of two variables to determine the empirical relationship between them.
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