Discuss the Features of Facebook as an Effective Marketing Tool

question 96

Essay

Discuss the features of Facebook as an effective marketing tool in today's social media marketing environment.Provide an example to support your answer.

Understand the legal implications of misrepresentation and breach of warranty in sales.

Differentiate between ethical and unethical sales practices.

Recognize the legal boundaries of sales promotions and statements.

Identify the ethical considerations of reciprocity and tie-in sales practices.

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Definitions:

Private Company

A business owned by private investors, shareholders, or owners, and not publicly traded on stock exchanges. It operates with less regulatory oversight than public companies.

Economic Agreements

Formal arrangements between parties, often nations or businesses, regarding the conduct of economic activity, including trade, investment, and regulation.

Equity

The value of an ownership interest in property, including shareholders' equity in a corporation, representing the residual asset value once liabilities have been subtracted.

Public Offering

The process of issuing new securities for sale to the public, usually done to raise capital for expansion or other business activities.