Which of the Following Is a Feature of POP (Point-Of-Purchase)displays

question 114

Multiple Choice

Which of the following is a feature of POP (point-of-purchase) displays?

• A)They reduce brand trial.
• B)They encourage higher consumption.
• C)They provide in-store support.
• D)They are effective as they are usually easy to get a good location in the stores.
• E)They minimize brand switching among existing consumers.

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Definitions:

Account Classification

The process of organizing accounts into categories within the financial statements, based on their nature and function.

Cost-Estimation

The process of forecasting the costs associated with a particular activity, project, or product, using historical data, statistical methods, and expert judgment.

Step-Fixed Costs

Costs that remain constant for a certain level of activity, but can change to a different amount when a certain threshold is exceeded.

Relevant Range

The scope of activity within which the assumptions about fixed and variable cost behavior hold true.