Which of the Following Occurs When Consumers Recognize the Brand

question 86

Multiple Choice

Which of the following occurs when consumers recognize the brand when its name is presented to them?

• A)Lagged effect
• B)Puffery
• C)Aided recall
• D)Cold call
• E)Top-of-mind awareness

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Definitions:

General Adaptation Syndrome

A three-phase response (alarm, resistance, exhaustion) that the body goes through in reaction to long-term stress.

Exhaustion Stage

The final phase of the stress response, where the body runs out of energy for adapting to stressors and may result in decreased health and functioning.

Latency Stage

A phase in Freud's psychosexual development occurring from around age six to puberty, where sexual urges are dormant, and focus shifts to social and intellectual growth.

Stagnation Stage

A phase in Erikson's psychosocial development theory typically experienced in middle adulthood, where individuals may struggle with being productive and contributing to society.