Once Consumers Are Aware That a Company or Product Exists

question 118

Multiple Choice

Once consumers are aware that a company or product exists, communication must work to:

• A)define the objectives of marketing communication.
• B)match communication with competitors.
• C)create top-of-mind awareness.
• D)increase their interest level.
• E)instigate aided recall in their minds.

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Definitions:

Balance Sheet

A financial statement that shows a company's assets, liabilities, and shareholders' equity at a specific point in time.