Which of the Following Types of Advertising Do Firms Use

question 22

Multiple Choice

Which of the following types of advertising do firms use to motivate consumers to take action when a product has gained a certain level of brand awareness?

• A)Informative
• B)Instructive
• C)Persuasive
• D)Interpretive
• E)Educational

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Definitions:

Differentiation

Refers to the process of distinguishing a product, service, or brand from competitors in ways that appeal to the customer, creating a perceived value over alternatives.

Focused Differentiation

A business strategy where a company targets a specific market niche, offering unique products or services that stand out from competitors.

Subscription-Based

A business model where customers pay a recurring price at regular intervals to access a product or service, rather than a one-time purchase.

Internet Business Model

A strategy outlining how an organization will create value and make money through the use of the internet.