A Two-Way Flow of Communication Between a Buyer and a Seller

question 36

Multiple Choice

A two-way flow of communication between a buyer and a seller that is designed to influence the buyer's purchase decision is called:

• A)frequency.
• B)media buy.
• C)impression.
• D)public relations.
• E)personal selling.

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Definitions:

Business

An enterprise or corporation participating in business, industry, or professional pursuits.

Cash Balance

The amount of cash that a company or individual has available at any given time.

Advertising Expense

Advertising expense is the cost associated with promoting an organization’s products or services through various media channels.

Shareholder Dividends

A distribution of earnings to shareholders by a corporation, usually in the form of profit sharing.