Which of the Following Refers to the Actual Purchase of Airtime

question 12

Multiple Choice

Which of the following refers to the actual purchase of airtime or print pages?

• A)Media buy
• B)Media planning
• C)Mass media
• D)Niche media
• E)Media mix

---

Definitions:

Variable Cost

A cost that varies with the level of output, including expenses such as materials and labor directly tied to the production volume.

Units Sold

The cumulative amount of a product sold over a designated time frame.

Period Costs

Expenses that are not directly tied to production and are accounted for in the period in which they are incurred, such as selling and administrative expenses.

September

The month that appears as the ninth in the sequence of months in the Gregorian calendar.