Explain the Concept of Public Relations

question 31

Essay

Explain the concept of public relations.Discuss two forms of public relations and provide one example for each.

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Definitions:

Residual Income

The income that an entity generates after accounting for the cost of capital, showing what is effectively left over for shareholders.

Centralized Organizations

Organizations where decision-making authority is concentrated at the top levels of management, with lower levels primarily responsible for implementing decisions.

Business Segments

Divisions within a company that operate in different types of markets or industries, each with its own specific financial and operational strategies.

Traceable Fixed Costs

Fixed expenses that can be directly linked to a specific business segment or product.