Which of the Following Is NOT True About Integrated Marketing

question 9

Multiple Choice

Which of the following is NOT true about integrated marketing communications (IMC) ?

• A)The goal is to make sure all advertising campaigns send the same message
• B)Enhances the value story by offering a clear and consistent message
• C)It has three components: the consumer, the channels, and the evaluation of the results
• D)Unifying the company messages is in heart of IMC
• E)Represents the promotion dimension of marketing mix

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Definitions:

Process Reengineering

The fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical, contemporary measures of performance, such as cost, quality, service, and speed.

Control

The process of directing, regulating, or managing activities to achieve certain objectives.

Meeting Customer Needs

The process of identifying, understanding, and adequately fulfilling the requirements and expectations of customers.

Work Process

The sequence of activities or steps taken to achieve a particular end in a business environment.