A Company Specializes in Technical Gadgets for Home Security

question 44

Multiple Choice

A company specializes in technical gadgets for home security.Its advertisements focus on the fear of threat and the potential dangers that loved ones might face in case a home is left unguarded.This is an example of:

• A)esteem appeal.
• B)emotional appeal.
• C)physiological appeal.
• D)ethos appeal.
• E)social appeal.

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Definitions:

Personality

The combination of characteristics or qualities that form an individual's distinctive character.

Organization Design

The process of structuring an organization's roles, responsibilities, and systems to effectively achieve its goals.

Organizational Culture

The set of shared attitudes, values, goals, and practices that characterizes an institution or organization.

Change Management

The approach and processes used by organizations to manage the impact of new business processes, changes in organizational structure, or cultural changes within an enterprise.