Which of the Following Advertising Schedules Runs Steadily Throughout the Year

question 60

Multiple Choice

Which of the following advertising schedules runs steadily throughout the year and therefore is suited to products and services that are consumed continually at relatively steady rates?

• A)Flighting
• B)Cause related
• C)Continuous
• D)Deceptive
• E)Pulsing

---

Definitions:

Buying Power

The capacity of an individual or group to purchase goods or services, often influenced by income and economic conditions.

Personal Happiness

A state of well-being and contentment that comes from personal achievements, relationships, or other personal attributes.

Relative Deprivation

A perceived disadvantage occurring when individuals think they are worse off compared to others in some respect.

Subjective Well-being

The self-perceived happiness or satisfaction with life. Used along with measures of objective well-being to evaluate people's quality of life.