Explain the Three Components That Constitute an Integrated Marketing Communications

question 33

Essay

Explain the three components that constitute an integrated marketing communications (IMC)strategy.

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Definitions:

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors, influencing the desire and energy levels to continue engaging in a particular activity.

Training Methodology

The systematic approach or process used in developing and delivering training programs, encompassing methods, techniques, and tools.

Skills Use

The application of acquired abilities and knowledge in practical situations in the workplace or daily life.

Culture Support

The promotion, encouragement, and reinforcement of a particular set of norms, values, and behaviors within an organization or community.