The Most Significant Potential Benefit of the Internet Channel Is

question 2

Multiple Choice

The most significant potential benefit of the Internet channel is:

• A)the ability to touch and feel the products.
• B)the easy access to product information anytime and for a long period of time.
• C)the ability to reduce the perceived risks of buyers.
• D)the ability to personalize information for each customer economically.
• E)allowing customers to buy products with cash.

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Definitions:

Additive Strategy

In problem-solving, an approach where solutions are built by sequentially adding components that contribute toward a solution.

Moderation Design

A research approach that examines whether the relationship between two variables changes across levels of a third variable.

Relative Effectiveness

A comparison measure of the impact of different interventions or treatments, assessing which is more effective under certain conditions.

Treatment Manual

A detailed guide used by therapists or practitioners to ensure that an intervention or treatment is applied consistently across patients.