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Distribution Intensity Refers to the Number of Channel Members Used

question 69

True/False

Distribution intensity refers to the number of channel members used at each level of the supply chain.


Definitions:

Price Sensitive

Referring to the degree to which the demand for a product changes with a change in its price.

Cost Of Overpricing

The negative impacts, such as reduced sales and loss of market share, that can occur when a product is priced too high.

Cost Of Underpricing

The financial loss incurred by selling a product or service below its market value or cost, often to attract customers or gain market share.

High Quality

Pertaining to products or services that meet or exceed customers' expectations, characterized by superior materials, workmanship, performance, and durability.

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