With a Push Strategy, a Manufacturer Focuses Its Promotional Efforts

question 124

Multiple Choice

With a push strategy, a manufacturer focuses its promotional efforts on:

• A)channel members to convince them to carry its product.
• B)customers to create more demand for specific brands.
• C)reducing the number of its intermediaries.
• D)creating demand for the company's products as a whole.
• E)selling products by using new channels such as the Internet.

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Definitions:

Units Of Good

The quantifiable measure of a product or service that is produced by a company.

Utility Function

An expression that quantitatively describes how consumer preferences are ordered, indicating the level of happiness or fulfillment they derive from various goods or services.

Indifference Curves

Graphical representations used in microeconomics to illustrate different combinations of two goods among which a consumer is indifferent in terms of utility or satisfaction.

Preferences Convex

A characteristic of consumer choices where combinations of goods are preferred over extreme options, illustrating a desire for variety.