Which of the Following Is NOT True About Pricing

question 100

Multiple Choice

Which of the following is NOT true about pricing?

• A)It is the only element of marketing mix that generate revenue
• B)Implementing a good pricing strategy is challenging but can last effective for a very long time.
• C)Price is broader than the money customers pay to purchase a product.
• D)Price is one of the most important factors in customer purchase decisions
• E)Pricing decisions should be viewed as opportunity to create value for customers.

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Definitions:

Hans Eysenck

A British psychologist known for his work in the fields of personality and intelligence.

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A technique that involves tensing and then relaxing each muscle group in the body systematically to reduce stress and anxiety.

Psychoanalyst

A therapist who practices psychoanalysis, a method for treating mental disorders by investigating the interaction of conscious and unconscious elements in the mind.

Spontaneous Recovery

The reappearance of a previously extinguished response after a period of time without exposure to the conditioned stimulus.