A Company Launches a New Car in the Luxury Segment

question 31

Multiple Choice

A company launches a new car in the luxury segment.It studies the quality and price of other luxury cars available in the market and ensures that the price and features of the new launch are similar to the existing cars.The company's objectives are most likely to be:

• A)sales oriented
• B)customer oriented.
• C)profit oriented.
• D)cost oriented.
• E)competitor oriented.

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Definitions:

Credible

Worthy of belief or confidence; trustworthy and reliable.

Coalition Formation

The process of individuals or groups coming together to achieve a common goal or interest.

Assertiveness

A communication style characterized by confidence and directness in expressing one's opinions, needs, and desires, while respecting others.

Ingratiation

A psychological technique aimed at making oneself more likable to others through flattery or other forms of manipulation.