A Strategy Companies Use to Emphasize the Continuity of Their

question 24

Multiple Choice

A strategy companies use to emphasize the continuity of their retail prices at a level somewhere between the regular, nonsale price and the deep-discount sale prices their competitors may offer is called:

• A)everyday low pricing.
• B)external reference price.
• C)high/low pricing.
• D)market penetration pricing.
• E)price skimming.

---

Definitions:

Efficiency

The ability to accomplish a task or produce a desired outcome with minimum waste of time, effort, or resources.

Social Value Proposition

A business or organizational strategy that emphasizes creating and maximizing positive social impact alongside financial success.

Trickle-Down Economics

An economic theory that suggests benefits provided to the wealthy or large businesses will in turn benefit smaller businesses and consumers through improved economic activity.

Microfinance

Financial services, such as loans, savings, insurance, and training, provided to small business owners and entrepreneurs in developing countries who do not have access to traditional banking services.