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In a Service Failure Situation, Some Customers Just Needs to Be

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In a service failure situation, some customers just needs to be heard.


Definitions:

Insufficient Justification Effect

A phenomenon where individuals experiencing insufficient external reasons for their actions undergo attitude change to reduce dissonance.

Part-time Tutors

Individuals who provide educational assistance and instruction on certain subjects or skills but do not work full-time hours.

Commitment

The act of dedicating oneself to a cause or activity or the state of being in a long-term engagement.

Mere Exposure Effect

is a psychological phenomenon wherein individuals develop a preference for things or people they are frequently exposed to, even if there is no conscious recognition of familiarity.

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