Which of the Following Is NOT True About Packaging

question 13

Multiple Choice

Which of the following is NOT true about packaging?

• A)It protects products
• B)It could be used as a marketing tool for brand positioning
• C)It could impact consumers' emotions
• D)It is considered as the last frontier in advertising
• E)Successful products should change their packaging frequently to remain competitive.

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Definitions:

Contribution Margin

The difference between sales revenue and variable costs, indicating how much revenue contributes to covering fixed costs and generating profit.

Relevant Range

The range of activity within which the assumptions about fixed and variable cost behaviors are valid.

Sunk Cost

A past cost that has already been incurred and cannot be recovered, which should not influence future financial or business decisions.

Net Operating Income

The profit generated from a company's ordinary, day-to-day business operations, calculated by subtracting operating expenses from gross profit.