Perfume Makers Usually Use Elaborate and Expensive Advertising Campaigns to Create

question 10

Multiple Choice

Perfume makers usually use elaborate and expensive advertising campaigns to create strong brand imagery for their perfumes.Though the cost of producing perfumes is relatively low, consumers are ready to pay high prices because they believe that the perfume is worth having.This is an example of:

• A)brand association.
• B)product line.
• C)brand loyalty.
• D)brand personality.
• E)perceived value.

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