Blanding Corp

question 66

Multiple Choice

Blanding Corp.is a company that specializes in making sports bikes.It then created its own brand of perfumes.But consumers did not like the perfume and voiced their dissatisfaction about the product.The company's attempt adversely affected consumer perceptions about the company's bikes.Blanding was forced to admit its mistake and had to stop the production of the perfumes.Which of the following has most likely triggered the change in the company's marketing and production strategy?

• A)Cobranding
• B)Brand equity
• C)Brand licensing
• D)Brand loyalty
• E)Brand dilution

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Definitions:

Sleep Deprivation

Sleep deprivation refers to the condition of not having enough sleep, which can affect both physical and mental health.

Systematic Desensitization

A therapeutic technique used to reduce phobia or anxiety through gradual exposure to the feared object or situation combined with relaxation exercises.

Inoculation

In psychology, a process by which individuals are made resistant to changing deeply held beliefs through pre-exposure to small doses of counterarguments.

Real News

Verified and factual reporting of events, without the inclusion of misinformation, bias, or fabricated details.