According to the Diffusion of Innovation Theory, Buyers Belonging to the Early

question 116

Multiple Choice

According to the diffusion of innovation theory, buyers belonging to the early majority group are considered crucial because:

• A)they act as opinion leaders and spread the word to the next groups entering a market.
• B)they are regarded as highly knowledgeable and are not price sensitive.
• C)they affect the profitability of new products and services.
• D)they avoid change and rely on traditional products until they are no longer available.
• E)they enter a new product market when the product has achieved its full market potential.

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Definitions:

Ulterior Motive

A hidden or underlying reason for doing something, often differing from the reason given or apparent to others.

Problematic Role

A situation or role in a group or team that creates difficulties or challenges due to its nature or dynamics.

Eco-Map

A graphical representation that shows all of the systems at play in an individual's life, often used in social work and family therapy.

Social Environment

The immediate physical and social setting in which people live or in which something happens or develops, including the culture, institutions, and individuals they interact with.