TransInfo Inc

question 107

Multiple Choice

TransInfo Inc., an information technology firm, is trying to develop new software that will facilitate the transfer of documents in a secure and fast manner.The team of engineers at TransInfo has a detailed discussion and come up with several ideas, out of which they accept only the best possible option.This type of idea generation is called:

• A)licensing
• B)customer research
• C)brainstorming
• D)market research
• E)internal research