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Explain the Concept Testing Stage in the Development of a New

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Essay

Explain the concept testing stage in the development of a new product.


Definitions:

Convictions

Firmly held beliefs or strong persuasions towards particular principles or courses of action.

Cause-Related Marketing

A marketing strategy wherein businesses align with social causes to generate business benefits and social impact simultaneously.

Social Concern

The attention or care directed towards societal issues and the wellbeing of the community at large.

Marketing Program

A comprehensive plan that outlines strategies, tactics, and activities for effectively promoting and selling products or services.

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