Early Adopters Differ from Innovators in That Early Adopters

question 64

Multiple Choice

Early adopters differ from innovators in that early adopters:

• A)help a product gain market acceptance by spreading positive word-of-mouth.
• B)enjoy taking risks and are not price sensitive.
• C)want to be the first on the block to have a new product or service.
• D)decide whether a product is worth the cost only after careful review.
• E)are regarded as highly knowledgeable as they keep themselves well informed about different product categories.

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Definitions:

Dress

Clothing, typically a one-piece garment for women or girls, that covers the body and extends down over the legs.

Friends

Individuals with whom one shares a bond of mutual affection, typically exclusive of sexual or family relations.

Parental Supervision

Involves monitoring and guiding children's activities, ensuring their safety and proper upbringing.

Superego

In Freudian psychoanalysis, the part of the personality that acts as a moral center, guiding behavior by internalizing societal and parental standards of right and wrong.