When the Product Design Team of a Firm Takes Ideas

question 40

Multiple Choice

When the product design team of a firm takes ideas with potential, develops them into visual images, and presents them to potential buyers to get their reactions, they are engaging in:

• A)brainstorming.
• B)idea generation.
• C)concept testing.
• D)prototyping.
• E)reverse engineering.

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Definitions:

Rogers's Theory

A psychological theory developed by Carl Rogers, focusing on his concept of the self and the importance of the self-actualizing tendency in forming a healthy, fully functioning person.

Driving Forces

Factors that motivate and influence the direction, intensity, and persistence of behavior or processes.

Developing Potential

The process of nurturing or enhancing individuals' abilities, skills, or talents to reach their highest possible level of performance or achievement.

Freud's Structure

Refers to Freud's model of the human psyche, which is divided into three parts: the id, ego, and superego, each serving different functions and drives.