Which of the Following Involves Gathering Qualitative Data About Initial

question 30

Multiple Choice

Which of the following involves gathering qualitative data about initial reactions to a new or existing product or service, opinions about different competitive offerings, or reactions to marketing stimuli?

• A)Panel research
• B)Experimental research
• C)Survey groups
• D)Scanner research
• E)Focus groups

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Definitions:

Efficient And Effective

Achieving maximum productivity with minimal wasted effort or expense while also producing the desired outcome.

Vision

A forward-looking statement or idea that outlines what an organization or individual aims to achieve in the future.

Written Plan

A documented strategy or outline detailing the steps and actions to achieve certain objectives.

Delegation

The act of assigning responsibility and authority to someone else while maintaining overall accountability for the outcome.