Which of the Following Data Collection Methods Helps Firms to Gather

question 79

Multiple Choice

Which of the following data collection methods helps firms to gather the most up-to-date news about itself, its products and services, and its competitors?

• A)In-depth interviews
• B)Ethnography
• C)Social media
• D)Projective technique
• E)Focus groups

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Definitions:

Bilingual

The ability to speak and understand two languages fluently.

Bicultural Identity Formation

The process through which individuals who are exposed to two cultures develop a sense of identity that integrates aspects of both cultures.

Ethnocentric

Having the belief that one's own ethnic group or culture is superior to others.

Ethnocentrism

Ethnocentrism is the act of judging another culture solely by the values and standards of one's own culture, often leading to misunderstanding and biases.