The Field of Marketing Research Has Seen Enormous Changes in the Last

question 103

Multiple Choice

The field of marketing research has seen enormous changes in the last few years because of all the following EXCEPT:

• A)Computing ability readily available to manipulate data in real time
• B)Access to in-house or available software to convert the data into valuable decision-making insight
• C)The increase in the amounts of data to which retailers, service providers, and manufacturers have access.
• D)The ease of collecting and storing data
• E)Customers' willingness to participate in companies' surveys.

---

Definitions:

Sole Proprietorships

A business structure where a single individual owns and operates the business, assuming all liabilities and responsibilities.

Business Organization

A structured entity formed for the purpose of conducting commercial, industrial, or professional activities, with structures ranging from sole proprietorships to corporations.

Triple Bottom Line

A framework or theory that recommends companies commit to focus on social and environmental concerns just as they do on profits, encapsulating three Ps: profit, people, and planet.

Corporate Form

A legal structure for organizing a business as a separate legal entity, which can own property, enter into contracts, sue and be sued, distinct from its owners (shareholders).