Alex, the Marketing Manager of a Soft-Drink Company, Creates Three

question 92

Multiple Choice

Alex, the marketing manager of a soft-drink company, creates three advertising slogans for a newly developed drink and wants to pick one of the slogans.He brings together a small group of consumers, explains to them the idea behind the slogans, and asks for their feedback.Identify the method of research employed by Alex.

• A)Industry survey
• B)International survey
• C)Focus group
• D)Observation centre
• E)In-depth interview

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Definitions:

Photosynthetic Autotrophs

Organisms that can manufacture their own food through the process of photosynthesis, using light energy to convert CO2 and water into glucose.

Atmosphere

The layer of gases surrounding a planet, held in place by gravity, essential for maintaining life by providing breathable air and protecting from harmful solar radiation.

Prebiotic Soup Hypothesis

A theory suggesting that life on earth began in a "soup" of organic molecules, possibly in the oceans, that eventually led to the formation of more complex molecules and early life forms.

Organic Molecules

Molecules that contain carbon and are found in living systems.