Makers Shoes Often Has Interesting Offers for Regular Customers

question 38

Multiple Choice

Makers Shoes often has interesting offers for regular customers.These customers are the first to be informed about a new collection.Also, when shoes are on sale, they receive a newsletter in which they are given the opportunity to be the first to avail themselves of the special discounts available.In this case, the segmentation approach used by the company is:

• A)geographic segmentation.
• B)benefit segmentation.
• C)demographic segmentation.
• D)loyalty segmentation.
• E)psychographic segmentation.

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Definitions:

Appreciation

Recognition and enjoyment of the good qualities of someone or something.

Interpersonal Differences

Variations among individuals in a group due to their distinct characteristics, behaviors, or attitudes.

Affirmative Action

A policy or a set of actions designed to promote equal opportunity for historically disadvantaged groups within employment, education, and other areas.

Future Discrimination

The act of unfairly treating individuals or groups based on predicted future characteristics, actions, or behaviors which have not yet occurred.