The Concept of Being Reachable as a Prerequisite for Market

question 52

Multiple Choice

The concept of being reachable as a prerequisite for market segmentation refers to the fact that:

• A)the customers in a market segment should react similarly and positively to a firm's offering.
• B)market segments should be accessible to firms through persuasive communications and product distribution.
• C)market segments should be distinct from one another for a firm to be able to design products or services to meet their needs.
• D)the buying power of customers should be high enough to generate substantial profits.
• E)market segments should overlap to a great extent to facilitate marketing mix activities.

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Definitions:

Budget Constraint

The limit on the consumption bundles that a consumer can afford given their income and the prices of goods and services.

Gardenburger

A brand of vegetarian burgers made from a variety of vegetables and grains.

Monthly Income

The total amount of earnings or revenue generated by an individual or entity in a month, typically from employment, business activities, or investments.

Budget Constraint

The limitations on the consumption bundles that a consumer can afford with a limited amount of income.