The Concept of Being Substantial and Profitable as a Prerequisite

question 21

Multiple Choice

The concept of being substantial and profitable as a prerequisite for market segmentation refers to the fact that:

• A)the customers in a market segment should react similarly and positively to a firm's offering.
• B)market segments should be accessible to firms through persuasive communications and product distribution.
• C)market segments should be distinct from one another for a firm to be able to design products or services to meet their needs.
• D)the buying power of customers in a market segment should be high enough to generate substantial returns from the market.
• E)the preferences of customers in a market should overlap to a great extent.

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Definitions:

United States

A country located in North America, composed of 50 states, a federal district, five major territories, and various minor islands.

Physical Abuse

The use of physical force that may result in bodily injury, pain, or impairment. It is often used in the context of domestic or child abuse.

Physical Neglect

A form of maltreatment involving a caretaker's failure to provide basic physical needs such as food, shelter, and safety.

Abuse

Behavior involving harm or mistreatment of one person by another, which can be physical, emotional, or sexual in nature.