A Company Has Launched a Milk Beverage Containing Chocolate

question 58

Multiple Choice

A company has launched a milk beverage containing chocolate.Since the beverage appeals to all age groups, the company develops a single strategy to attract children, teenagers, and adults alike.In this case, the company is using a(n) :

• A)geographic targeting strategy.
• B)brand repositioning strategy.
• C)perceptual mapping strategy.
• D)undifferentiated targeting strategy.
• E)ideal point strategy.