A Large Passenger-Ship Company Targets Only Old Rich People for Its

question 109

Multiple Choice

A large passenger-ship company targets only old rich people for its around-the-world cruises.It ensures that all its rooms are designed to be as comfortable as possible for older people.In this case, the company is using the:

• A)perceptual stimulation strategy.
• B)geographic targeting strategy.
• C)brand repositioning strategy.
• D)undifferentiated targeting strategy.
• E)concentrated targeting strategy.

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Definitions:

Dirty Air

Air that is contaminated with pollutants, which can harm human health and the environment.

Restrictive Lifestyles

Ways of living that are limited by externally imposed rules or constraints.

Genetic Vulnerability

The predisposition of certain individuals to develop specific conditions or diseases based on their genetic makeup.

Mental Illness

Disorders that affect a person's mood, thinking, and behavior, ranging from depression and anxiety to schizophrenia and bipolar disorder.